You’ve been a member of the freelancing community for over a year, you’ve pitched to at least 12 job opportunities, you’ve updated your profile, and somehow you still can’t land a freelance job.
You rack your brain wondering where you might be going wrong. You wonder what you could try to do differently in order to finally score some solid leads. You become frustrated with the lack of work you have been getting and you’re about to throw in the towel all together.
This is a common problem among freelancers — landing work is not always as easy as you may have pictured. Especially with an influx of freelancers, side hustles, and soloprenuers entering the gig economy, the competition for work becomes difficult. But this only means you need to become more creative when it comes to reeling in work.
Here are some common reasons why you may be failing to land freelance jobs and tips to help you combat them.
1) Your profile isn’t optimized or updated
Your profile should be complete and represent who you are. One way to standout and increase your search rankings is your short bio (140 characters on CloudPeeps). You might want to list yourself as “SEO specialist, financial analyst, social media manager” in order to receive a wide-range of opportunities and showcase the types of roles you’re after. However, this can be a mistake. Clients are searching for someone who is an expert in the field they need assistance in and too many roles will confuse them on what you actually do. It’s the ‘Jack of all trades, master of none’ conundrum.
So, the key here, is to refine your title and profile on your core area of expertise. Be sure to fill out your experience, service packages, availability, skills, tools, interest, and portfolio sections on your CloudPeeps profile. Also, ask for recommendations and references from former and current clients. Potential clients will get a glimpse of what it’s like to work with you from these reviews.
2) You’re not active within the community
We have seen an uptick in Peeps who hire fellow Peeps on the platform. Frequently, those connections are made because both parties recognize each other from the community, get to know each other personally, and then want to collaborate and work together professionally.
Becoming active in the CloudPeeps community is simple! Join in on conversations on our Facebook Page. Regularly share your latest blog post, Peep wins, cool client experiences, and so forth. There is a weekly newsletter dedicated to giving our Peeps a shout-out for the awesome things they are doing. This is a great way to get more exposure on your work and experience especially if you’re a new Peep.
3) You’re not customizing your proposals
Have you submitted proposals to a dozen clients and still not landed one? The first question to then ask yourself is: “Am I personalizing each proposal to fit the client’s needs and the application guidelines?” If the answer is no, then you need to rethink the way you write and submit proposals.
‘Spray and pray’ isn’t a strategy!
The worst thing you can do is send out a mass, general proposal to every single client you pitch. The client will know that you failed to take the time to personalize it to their specifications and answer the questions they asked of you. Each proposal should be tailored to what they are looking for in a Peep. Along with your crafted message, be sure to attach any supporting documents or include links that will showcase your talent.
After you submit a proposal, don’t be shy with following up! You can touch base with the client by commenting on your proposal. Ask them if they have any questions after reviewing your proposal or if they need any further supporting documents to get a true feel of your work.
4) You’re failing to market yourself
Marketing for clients can be easy, but marketing yourself can be quite the challenging task! Potential clients may be glossing over your proposals and profile because you’re not doing a good job of showcasing your talent. Even if you fill out all of the information on your profile, ask yourself how you can find your unique selling proposition!
Why are your experiences truly yours? How have they shaped your knowledge? What are the biggest lessons you’ve learned today and can use in this role? How is your working style a good fit for the client? How can you not only meet their needs, but exceed them? These are some of the things you can showcase to help tell your story when a potential client glances at your profile.
Hopefully these tips will help you win and keep more business as a freelancer.
Want to have more opportunities to win work on CloudPeeps? Update your subscription plan to Pro — you’ll have unlimited proposals per month, additional curated job leads, a promoted Peep profile, phone/email assistance from the CloudPeeps team, and more.
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