For this week’s Peep Profile, we chatted with Flora Pang, a full-stack digital marketer with more than two years of experience in delivering top notch digital marketing programs for startups. Flora is a startup enthusiast, passionate about helping entrepreneurs succeed and a sucker for a good suspense novel. Learn about her approach to marketing as a freelancer, daily routine, who inspires her and more below!

Tell us about your career to date…

After I graduated from University of Toronto, I launched my career as a Marketing Research Analyst at a local tech startup, where I experienced firsthand what it takes to build and launch a product.

I knew I wanted a successful career in marketing, so becoming a full-stack digital marketer seemed like the logical next step. With that goal in mind, I took initiatives to expand my skill set and earned the Certificate in Digital Marketing Management along the way.

My specialties now include social media strategy, community management, SEO audit, PPC optimization, content marketing strategy, blogging and web analytics. Having a full-stack marketing background definitely allows me to see the big picture and be innovative when it comes to devising integrated marketing strategies, and that’s what I have been focusing on for the past year or so. I feel passionate about helping companies grow and succeed, and I will continue to do so by delivering valuable results.

Describe yourself in three words.

I would describe myself as innovative, accountable and diligent, although my friends typically describe me as funny, sweet and ambitious!

How did you get into freelancing and why did you choose a freelance career?

When I set up my website two years ago, my goals were simply to establish a solid online presence and showcase my digital marketing skills.

As my website was gaining more traffic, I started receiving emails from entrepreneurs inquiring about my digital marketing services. After the initial phone calls where I learned about the stories and concepts behind their startups, I was truly in awe of their drive to succeed and I wanted to help them get there. My freelance career began soon after that, and I haven’t looked back since.

What does your daily routine look like? Where do you work from?

I wake up most mornings around 7:15AM, and by 8:15AM, I’m usually in front of my desk, checking my emails while eating my breakfast. As long as it doesn’t interfere with my clients’ schedules, I try to have phone calls and meetings scheduled before noon, so that I can focus on tackling lengthier deliverables in the afternoon.

Flora Pang - 2
Photo credit: David Chang

I enjoy working at home, but I do try to get out at least once every week to work at a coffee shop or public library, just for a change of scenery.

How do you keep your clients happy? 

I take pride in the quality of my work, and I always strive to go the extra mile for my clients. Being extremely responsive is critical to maintaining productive and stable remote working relationship with my clients. It’s very important to me to keep my clients informed as much as possible, and I make sure that my clients always know what I’m working on, what I have completed, what I plan to tackle next, as well as the results that I have achieved.

Who inspires you most professionally? Why?

I have always admired Barbara Corcoran’s charisma, entrepreneurial spirit and strength of character. As a powerful woman who has built a successful company in the cutthroat New York real estate industry, and as one of the sharks on Shark Tank, her story is a prime example of how hard work, ambition and business acumen can take you places, and those are the qualities that I value.

What do you like to read, watch or listen to either while working or in your free time?

In my spare time, one of my favorite ways to enjoy quiet evenings is to cozy up on the sofa with a hot beverage and getting lost in the world of a good suspense novel. I’m also not above reading Sophie Kinsella-esque chicklits when I need a pick-me-up. I’m currently ploughing my way through Broken Harbour by Tana French.

What are your favorite freelance and/or marketing resources?

There is definitely no shortage of quality marketing resources out there. Like most people, I follow and read Hubspot’s blog religiously. Besides that, Matthew Barby’s blog provides a lot of extremely detailed and actionable marketing strategies that can be immediately applicable. As an avid podcast listener, my favourite podcast at the moment is PNR with This Old Marketing podcast, which features two content marketing legends: Joe Pulizzi and Robert Rose. You can’t go wrong with that.

What’s your one piece of advice to those new to freelancing?

Be organized, be very organized. As freelancers, we have to keep track of a lot of files and deliverables for multiple clients. With everything moving at a fast pace, it’s important to have a good system in place to manage the workload.

Being organized will help you be more efficient at shifting gears at a moment’s notice, and make sure that you are on top of everything.

What are your top three places we should check out when visiting your city/town?

Welcome to Toronto, everyone! To start things off, you can’t miss out on the iconic CN Tower. Take the elevator all the way to the top, and you will be amazed by the bird’s-eye view of the city. The second must-see would be the Toronto Islands, which provides the most spectacular view of the Toronto skyline, not to mention a lot of water activities in the summer. Last but not least, definitely check out Queen West neighborhood, it’s what makes Toronto the vibrant city that it is.

Learn more about Flora and hire her for your digital marketing needs! Have a question about freelancing for her? Leave it in the comments below!