Peep profile: Amy Rigby – professional storyteller
Welcome to the new “Peep profile” series, where we learn more about who our Peeps are, why they’ve chosen the life of a freelancer, what they’re working on and a bit about their work process and day-to-day lives.
To kick it off, we sat down with Amy Rigby, a digital marketer specializing in storytelling, influencer outreach and social media management for startups. Amy is currently taking full advantage of the flexibility and freedom that freelance work offers. Learn more about her story below!
Tell us about your career so far…
I’ve been paid for storytelling in some capacity for about five years now. My career started in broadcast journalism, where I reported for a NPR-affiliated radio show, a local TV news station and ABCNews.com. From there, I transitioned into marketing for startups.
Now I call myself a marketer, but I have always considered myself a writer at heart. Stories have the capacity to change the world. Whenever I’m deciding on client projects to work on, I try to find ways to harness the power of storytelling, and use it to improve a person’s life with the client’s product, even if it’s in some small way. “Create. Inspire. Tell their stories.” That’s kind of my motto for my work.
Describe yourself in three words.
Determined. Daring. Careful. (Those last two may seem contradictory, but somehow I make it work.).
How did you get into freelancing and why did you choose a freelance career?
I never thought I’d be a freelancer, mostly because all through school it was never presented to me as an option. At my first desk job out of college, I quickly learned the 9-to-5 lifestyle wasn’t for me.
I started to hear about these people who were their own bosses, set their own schedule and were able to work from pretty much anywhere they wanted. I wanted in on that! So I became a freelancer. It gives me the autonomy and variety I crave.
What does your daily routine look like? Where do you work from?
Ah, routine! That is something I need to work on. Because I move around a lot, my routine changes a lot. Generally I work from home. When I’m on the road, I work from a lot of coffee shops and hotel lobbies. Basically it’s a lot of sitting at my computer, crafting and scheduling social media posts, researching trends and influencers, sending emails, and writing blog posts and web copy.
How do you keep your clients happy?
I like to keep clients updated on what I’m doing, and constantly ask them for feedback. It’s hard to please someone when you don’t know what they want. That’s why it’s important for me to define what success means for each client right from the start.
Usually that means we determine what their goals are, which metrics we will track, and what we want those to look like in the future. By setting expectations from the beginning and constantly communicating about progress, I’m able to make sure we’re all happy with where the work is going.
What do you like to read, watch or listen to either while working or in your free time?
What are your favorite freelance and/or marketing resources?
What’s your one piece of advice to those new to freelancing?
Seek out a mentor and a community. Do it now. I tend to be stubborn and fiercely independent, so I thought I could do everything myself, but I can’t — and that’s okay. Every entrepreneur needs a mentor who has been there before and can guide them along the path to success (because it can get bumpy). It’s also essential to have a community to keep you sane and support you along the way. We’re all in this together!
What are your top three places we should check out when visiting your city/town?
I’m currently living in San Francisco, so here are my top spots:
- Corona Heights Park. Climb to the top of the rock formations, and you’ll get the most incredible, sweeping view of the city—from Sutro Tower to the Bay.
- The Golden Gate Bridge. It may be the typical San Francisco icon, but I promise you, seeing it glow bright red against a backdrop of deep blue waters in the fading afternoon sunlight…never gets old.
- The Ferry Building. This is a foodie’s paradise! Get a grilled cheese sandwich and chai milk from the Cowgirl Creamery. Then walk outside and enjoy your meal on a bench overlooking the Bay.
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