Curation is all the rage today. People in general are so busy and distracted that they rely on other people to hand-pick and deliver some of their everyday items they care about most, such as food, clothing, cosmetics, music, news and even socks.
Combine that with the fact that anyone can be a publisher today, we’re exposed to an abundance of noise that we struggle to filter through as consumers. Queue curation. People look to trusted sources to find valuable content relevant to their needs.
To be considered one of these trusted sources for your audience, you need to have your own trusted sources that you pull content from. We call this the circle of content (of life). If you’re not sure where you should be looking for valuable and unique content your audience will love, here are our 15 favorite sources for content curation!
Curation networks and tools
We recently had Sandi MacPherson, the founder of Quibb, as a guest on one of our #peepchats discussing how to find and curate great content. She explained that she founded Quibb because she noticed people were using Twitter as a professional / social RSS of sorts and new that there was an even better way to follow and aggregate content.
The result is a closed social network where professionals share and engage around interesting content they find on the web. Anyone can sign up to consume content through Quibb’s newsletter, but only 41% of people are approved as a contributor – keeping the quality high and the noise low.
2) Pocket Recommendations
You may know Pocket as a beautifully designed app and Chrome extension for saving articles to read later – on or offline. They recently added recommendations with articles their algorithm thinks you’ll like based on previously saved content.
What we like most about the feature is that they seem to really capture most of your interests, rather just one category. For Shannon, they were pretty spot-on:
When you remove an article from the queue, Pocket prompts you to choose why so their algorithm can learn and share better suggestions.
Like Pocket, Kifi allows you to save content and organize it under different categories and in folders. It also allows you to share and collaborate on stories and follow libraries based on curator or topic.
If you’re only interested in what the influencers have to say about a given topic, then BuzzSumo is the tool for you. Search any topic and it will produce the most popular posts based on social shares.
Content doesn’t need to be in the form of a blog post, article or link for it to be good. Quora, a question and answer forum, is great for collecting unique insights on whatever topic you’re focused on. Users upvote answers so that the best of the best bubbles to the top. It’s valuable for research and when you want to share insights and discussions over facts.
6) Growth Hackers
If you’re looking for content on conversions, growth, marketing tactics, and case studies of brands crushing it in terms of growth, Growth Hackers is the place to go. The forum also has an active community behind it with AMAs and discussions around each trending post. Make sure to check out the comments on any articles that pique your interest.
Inbound.org is similar to Growth Hackers in that it has an AMA component and healthy discussion around trending items. The content differs in that it focuses a bit less on growth and more on general marketing, social, community and of course, content marketing.
Boostrappers.io is a younger forum with less discussion, but we’ve found some of our favorite content around startups and entrepreneurship in the weekly digest!
Social networks and communities
9) Facebook groups
Facebook groups have become one of our absolute favorite places to get to know new people in different industries. They’re also a great place to discover interesting content. Just like in your news feed, people share things that they find interesting, as well as some of their own content. The difference is, most groups have guidelines, so people only post pieces that are relevant to the topic of the group.
10) Twitter lists
An obvious one, but Twitter lists are great because they allow you to never miss a beat from the people you trust the most. You can make lists based on industry, job, interest, topic, etc. The feature allows for you to easily sift through the noise with minimal effort.
Some of our favorite Twitter lists to follow include Badass Ladies from Carly Ayres, #hacklikealady from Cali Pitchel, Y Combinator Founders from Ryan Hoover, CloudPeeps Family, Community Managers from Community Roundtable and Social Change from Kate.
Storify is a tool used to create stories around social media posts. They’re collections of things like tweets (or Facebook posts, articles, Flickr photos and more) around any topic. We use them at CloudPeeps to recap our Twitter chats, but people create them for news events and specific discussions online as well.
12) LinkedIn Pulse
LinkedIn Pulse is the social network’s content platform. Follow influencers you respect for the content they find interesting.
You may think of images and recipes when you think of Pinterest, but there’s a ton of valuable content being curated on the platform. Follow people who are thought leaders in your area of interesting content, inspirational quotes and images to use in your content. If you’re interested in freelance and entrepreneurship, follow Levo League, Michelle Schroeder-Gardner, Freelancers Union, Leah Kalamakis and Career Contessa.
Medium has made big changes over the last few months becoming less of a blogging platform and more of a social network. When you visit the site, the most popular posts from people you follow will bubble to the top. You can also search beyond your network based on topics, tags and categories. You can follow relevant publications and certain contributors.
15) Slack communities
Like Facebook groups and Quora, Slack communities are a great way to learn from conversations. People aren’t there to spam or share their own content (at least they shouldn’t be. Rather, they are there to have conversations around timely and relevant news and happenings. If you’re looking for something specific, try asking your community for their insights or interesting and relevant articles they’ve come across.
Bonus: here are some tips for making the most of Slack.
Newsletters are by far one of our most favorite resources for curating awesome content. We love so many newsletters that we realized that they deserved their own post. Stay tuned, we’ll be sharing those in a couple of weeks!
Where do you find your favorite content to curate? Share your resources in the comments below!
- CoSchedule: How to curate content the proper way
- Buffer: 17 unique places to find great content to share
- CloudPeeps: The freelance writer’s toolbox
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